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Cranbrook, BC (June, 27, 2024) - The City of Cranbrook is excited to announce the redevelopment of Choose Cranbrook and the release of four new Foreign Direct Investment (FDI) attraction videos designed to showcase the vibrant opportunities and strategic advantages of investing in Cranbrook. The videos highlight the City’s key attributes, development prospects, and partnerships, underlining Cranbrook’s commitment to economic growth and sustainable development.

1. This Is Cranbrook / ʔa·kisk̓aqⱡiʔit
This video introduces viewers to the City of Cranbrook, showcasing key stats, infrastructure, and high quality of life. This video underscores why Cranbrook is not just a place to live, but a strategic location for business growth and innovation.

2. ɁamakɁis Natanik
This video showcases the land development opportunities at the Canadian Rockies International Airport, highlights the proposed Natanik Renewable Energy Project, and illustrates how Cranbrook’s proactive development policies and supportive business environment make it an ideal destination for investors seeking new opportunities.

3. ʔaq̓am Community Enterprises
In collaboration with ʔaq̓am, this video emphasizes Cranbrook’s strong commitment to Indigenous partnerships and reconciliation. The partnership with ʔaq̓am is showcased through various joint initiatives, demonstrating a shared vision for sustainable growth and mutual prosperity.

4. Natanik Renewable Energy
Highlighting ʔaq̓am’s forward-thinking approach to sustainable development, this video introduces the Natanik Renewable Energy project. It teases developers with our plans to harness local renewable resources, reduce carbon emissions, and create green jobs, reinforcing Cranbrook’s position as regional hub.

“These videos have allowed ACE to share our stories far and wide, engaging a wide network of people as we fulfil our mandate for the ʔaq̓amnik̓ people,” says Craig Campbell, General Manager of ʔaq̓am Community Enterprises (ACE). “We are grateful for the support and look forward to our bright future.”

“We are thrilled to unveil our new series of FDI attraction videos showcasing the City's development opportunities and strategic advantages for investors,” says Darren Brewer, Economic Development Officer for the City. “ʔaq̓am Community Enterprises and the City of Cranbrook’s economic development office are working together with a shared vision and goals to create generational wealth for its surrounding communities. Furthermore, the videos shine a spotlight on the important community to community work we are doing in our efforts for reconciliation with our local First Nation.”

The videos are part of Cranbrook’s broader economic development strategy, which includes recent initiatives such as participation in BC Hydro’s Load Attraction Program. The City's efforts have been recognized nationally with awards from the Economic Developers Association of Canada (EDAC) for excellence in community economic development.

To view the new FDI attraction videos and learn more about Cranbrook’s investment opportunities, visit https://www.choosecranbrook.ca/.